top of page

Fernando Alatorre Alexander

​​

​​​​​

Bilingual AI & Data-Driven Project Manager and Business Intelligence Specialist with over 15 years of experience transitioning from the entertainment and healthcare industries to the technology sector. Leveraging a unique blend of creative and analytical skills, I have successfully led cross-functional teams in driving digital transformation, process improvement, and strategic alignment to achieve business goals. Certied in project management, business intelligence, and generative AI, I bring a robust portfolio of data-driven projects that have optimized performance metrics, enhanced stakeholder engagement and delivered complex projects on time and within budget.

EXPERIENCE

​

​

Happy Fénix Music & Video Production

Founder, CEO & Project Manager 

(January 2012 – Present)

​

Led strategic planning, budgeting, and execution of diverse music and video production projects, using data-driven decision-making to optimize process improvement and enhance stakeholder engagement. Managed cross-functional teams, delivering projects on time and within budget, while driving digital transformation in creative operations.

 

Oncología Móvil

Project and General Manager 

(October 2018 – September 2021)

​

Directed the operational structure and digital transformation of an oncology clinic, implementing KPI-driven strategies and business intelligence to optimize performance metrics. Led financial forecasting, budget management, and stakeholder engagement, resulting in improved service standards and cost efficiencies.

​

Ferk

Project Manager & Creative Director 

(September 1997 – July 2023)

​

Managed all aspects of the Ferk music project, from creative direction and production to budgeting and stakeholder engagement, leveraging data-driven strategies to maximize audience engagement and ROI. Directed social media campaigns, significantly increasing online presence and project success.

​

Indieconectados

Founder, Director & Project Manager 

(October 2014 – September 2017)


Founded and managed a collective for independent musicians, overseeing concert tours, album production, and media strategies. Applied

project management methodologies to ensure operational efficiency and foster collaboration, driving growth and revenue for the collective.

SKILLS

​​

Project Management & Methodologies
 

  • Project Management (PMP in progress)

  • Project Management Methodologies (Agile/Scrum, Waterfall, Hybrid)

  • Business Intelligence

  • Project Scheduling

  • Time Management

  • Strategic Planning

  • Risk Management

  • Budgeting & Financial Analysis

  • Project Management AI Tools (Asana)

  • Stakeholder Management

  • Managing Cross-Functional Teams

  • Communication & Leadership

  • Problem-Solving & Negotiation

  • Data-Driven Decision Making

  • Project Forecasting & Planning

  • Work Breakdown Structure (WBS)

  • Risk Mitigation

  • Project Governance

​

​

​​

Technical & Analytical Skills
 

  • Data Analytics

  • Business Analyst

  • KPI Tracking and Analysis

  • Advanced Excel, Google Sheets & Data Visualization

  • Tableau & Dashboard Creation

  • Python, SQL

  • Artificial Intelligence & Generative AI

  • Prompt Engineering & Large Language Models (LLMs)

  • Machine Learning

  • Structured Thinking

​

Additional Skills

​

  • English (Fluent), Spanish (Fluent)

  • Video & Audio Editing

  • Social Media Management & Content Creation

  • Event Planning

  • Public Speaking
     

​

bottom of page